Dara S. discussing social media. (Emerson Swoger)
Dara S. discussing social media.

Emerson Swoger

Here’s what you missed on Thursday, July 12

July 12, 2018

1. Finishing touches

Students used Adobe Premiere to finish their videos as mentors helped to polish written articles. EMB lecturer John Gibson showed students how to layer B-roll with Wednesday’s interviews and synchronize audio recordings. Director Michele Day also gave tips for news writing in inverted pyramid style using AP Style rules.

2. Find your niche

Social stories drive big responses, but following a niche makes you rich, according to River City News Editor and Founder Michael Monks. And he should know: for the past seven years, his northern Kentucky-centered publication has reported on local issues from the heroin epidemic to small village council meetings. Monks told students that an intense demand for a specific kind of coverage can drive traffic and shape the stories you tell.

NKU Social Media Specialist Lizzie Kibler agrees that target audiences drive coverage, and that social media posts tailored to certain demographics can push student stories to the forefront. Students discussed their social media habits and how they use certain platforms to get their work in front of as many eyes as possible.

3. Who sees your posts?

Today’s tech spotlight shined on Hootsuite and Twitter, taught by mentors Shawn McLuckie, Sam Rosenstiel and Chris Robertson. McLuckie led the discussion explaining how Hootsuite, a social media management app, allows users to post the same message on multiple social media apps through Hootsuite. Users can also schedule when they want messages sent out and on which platforms.

Twitter was the other app the mentors covered. Rosenstiel and Robertson explained Twitter is important in quickly sharing articles, interacting with other journalists, creating connections and finding stories. The majority of journalists use Twitter to stay connected with what’s happening in the world.

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